Admin and business analytics interface
The admin interface is the back office of the platform. Here I manage events, orders, coupons, VIP cards and users. There is a mobile app for it too, so the most important things work from a phone.
I have designed and built it since November 2025, from the web interface to the mobile admin.
Alongside a live ticketing system you need one place where the team sees what is going on: how many tickets sold, how many people came in, where buyers drop off. In spreadsheets that falls apart quickly.
I wanted an interface that is always in sync with the platform, quick to operate, and where the important actions work from a phone.
Events and statistics
Per event and ticket type you see sales, revenue and entry, there is a daily sales and arrival chart, a list of sold tickets, and an Excel and PDF report.
Orders and customers
Orders and guest data, customer statistics and loyalty metrics in one place, with invoice settings. Handling fees are invoiced automatically.
Coupons, VIP cards, loyalty
Manage coupons, VIP cards, periodic loyalty prices and point-of-sale partners, and follow wallet transactions.
Catalogue administration
This is where I manage clubs, organisers, event types, music styles, dress codes and interests, and where I moderate ratings and community content.
Mail and messaging
Setting up the mail servers and SMS protocols, and checking deliverability. Statistics, SEO and campaigns are in a separate project.
Internal workflows
A task manager with subtasks and tags, users and permissions, SEO tools and a referral programme.
Search traffic, sessions, carts and sales in one view. Names and brand replaced, the numbers are real.
Upcoming and past events by organiser, with search and date filters. Names replaced with samples.
Ticket types, sales pace and an arrivals chart under one event. Names replaced with samples.
Post and ad drafts generated from upcoming events, per channel. After approval they are posted by hand; the system never posts on its own.
With brand and customer names and personal data removed (except the app store screenshots).
Mobile admin on the same base
The phone admin works on the same API and permission system as the web, and covers the whole admin area.
Two-way sync
Users, orders, tickets, VIP cards and loyalty purchases arrive from the platform, and the admin sends data back too.
Excel and PDF reports
I can export event reports, and the heavy jobs run in the background.
When the statistics do not match
Since the data comes from several systems, I built a de-duplication command, a statistics rebuild and a diagnostics command. If something is off, I do not dig around the database by hand.
Not everything fits on a phone
I had to bring the web statistics' ticket-type-coloured charts to the phone as well. The 10-minute arrival breakdown would have been too many bars on mobile, so there I use an hourly breakdown.
Sync with the platform
Users, orders, tickets, VIP cards and loyalty purchases arrive from the main system. De-duplication, recalculation and backfill commands make sure the statistics match reality.
Reports and exports
Event reports are produced in Excel and in PDF, campaign and membership data can be exported, and the heavy jobs run in the background.
Mobile admin and operations
The interface works from a phone too, on the same API and permission system. Regular metric collection, storage usage monitoring and a daily summary notification come with it.
The team sees the whole business in one place, and producing reports is no longer manual work. The important actions are available from a phone.
Do you need an admin or an internal tool for your business?
Describe what you need to see and manage, and I will design the interface for it.
More projects
Wholesaler integration platform
Connects online stores to over 400 wholesalers, with automatic price, stock and order handling, no developer needed. Behind it, it processes up to millions of records per second, reshapes and saves them by rules with no room for error, keeping states and statistics too.
How it was built → Marketing automationStatistics, SEO and email campaigns
In-house web analytics, SEO monitoring and email campaigns that are measurable, protected, and do the routine work on their own.
How it was built → Service and APIMedia and file delivery (in-house CDN)
Image and video processing, adaptive streaming and unbreakable chunked uploads as a standalone service.
How it was built →